About Us

It is common enough for people to find themselves at a loss when trying to pick out jewelry. For a lot of prospective jewelry buyers, this sadly has to do with not knowing enough to be able to make a confident decision. Since a jewelry item would typically cost more than most other things, it calls for a well-informed approach that ensures you get something which suits your needs and preferences. Our aim is to help consumers get the right information to use to this end, including that on diamond mining, jewel pricing, trends, retail practices, etc.

The goal here is to help you become more aware of the why and how of diamond purchases, and also jewelry in general. That would include the a variety of topics such as how the diamond industry functions, what steps are required before investing in diamonds, how to find jewelry which is right for you, how to make sure you stick to fair trade products, what to judge designers by, etc. Aside from that we also show you stuff about jewelry societies, craftsman schools, art academies, gem testing labs, and costume jewelry.

We make it easier to learn not just about breaking trends, but also interesting information on gem cutting technology, new designs, retail methods, etc. Our typical post can cover all kinds of things from trustworthy jewelers to aspects of a diamond to watch when buying. That means you could learn a number of things; at the very least, you get to brush up on things you already know, and start using it to make an awesome purchase every time you need to. IF you are lucky, it will leave you with a passion for diamonds and other gems, which is a good thing to have in this day and age.

Diamonds are at the center of everything we do, but we also understand the importance of keeping it simple for readers. Check out our blog for some engaging and useful posts on wide-ranging jewelry-related topics. Our writers keep changing things up, so you don’t need to worry about growing bored reading our stuff. These are experts interested in sharing what they know with avid followers and consumers. Head to the blog page or just bookmark us and come back later.

January 10, 2019